OnePear

Practicality With a Sprinkle of Fun

I worked alongside a strategist at Hawke Media who conducted useful stakeholder interviews as well as brand positioning & messaging workshops. I interpreted the findings and created a logo, contextual mock-ups, a brand style guide, and photo overlays and patterns. The strategist and I collaborated on ideas frequently to ensure our interpretations were aligned to provide a cohesive visual identity system.

Next, we defined several personas that would display an interest in the product and used that to drive the visuals forward. We decided that with the price point alone, the brand needed to feel crafted and bespoke yet also have a sense of liveliness due to the nature of our personas. Our plan was to target consumers who are constantly on the move and have become frustrated with their no-show socks falling down, time and time again.

Results

We delivered a brand that the client adored—so much so that he signed on for four additional engagements with the agency.

The brand has a monochromatic color palette, influenced by pear-like colors and sky blues to instill a sense of positivity.

The wordmark is cleverly designed with a lettermark that has three distinct elements, a number one, the bowl of the letter P, and the silhouette of a pear. The standalone lettermark can serve as a supplementary logo with the initials of the company “1P.”

The type is a fresh take on retro, providing a fashion-forward approach desired by the CEO. The slant of the type brings a sense of motion that helps emphasize the target consumer’s busy lifestyles.