Branding
Heritage Internet
Role
Designer / Art Director
Start
March 2018
Finished
May 2018
01.-
Context
About Heritage
Heritage was a telecommunications company, created with the sole purpose of providing affordable hyper-speed internet to small and medium sized businesses, and eventually for residential purposes too.
The Challenge
Don't be fooled by the name, Heritage set out to shake up an industry that has felt somewhat set in its ways for a while now. So naturally they needed a brand identity that felt futuristic, vibrant, and most importantly scalable.
02.-
Approach
A Brand Exuding Energy and Trust
The brand achieves this with an expansive and vivid color palette, one which can be utilized any way it pleases, all the while still maintaining a strong and unified look.
The colors all working in perfect harmony, provide the perfect backdrop to a strong logomark in the H. The strength of the logo really conveys a seriousness which further demonstrates Heritage's promise to deliver fast and reliable internet to its customers.
03.-
Conclusion
Results
Sadly, the company never saw the light of day due to a lack of capital. However, the key stakeholders were incredibly impressed by the cohesiveness of the entire brand, and could not have been more excited at the prospect of rolling out the brand on a wider scale.